Outdoor advertising is, by its location, an advertising medium of general consumption. It is on display all day and cannot be turned off, or tuned out. A G-rating for all outdoor advertising is the only approach that will be inclusive of all.
There is an overwhelming amount of evidence of the short and long-term effects on children of viewing sexualising and objectifying images and the influence this advertising has on their cognitive functioning, physical and mental health, sexuality, attitudes and beliefs about their own worth.
Childhood should be a time of joy and innocence;
they should have the right to this.
The Centre for Human Dignity urges the government to consider the failure of the advertising industry to adequately self-regulate to a threshold that upholds community standards, and to look at stronger regulatory options,” Ms Francis said.